Entrepreneurial Skills and the Entrepreneurial Instinct

Sir Alan Sugar famously once said regarding entrepreneurship and entrepreneurial skills â€Å"The entrepreneurial instinct is in you. You cant learn it, you cant buy it, and you cant put it in a bottle. Its just there and it comes out† (Mail online, 2010). Surprisingly enough this is a view not shared by everyone. Whilst it cannot be denied that entrepreneurs are all ultimately unique in some way empirical evidence suggests that they all do share some common characteristics and skills, some of which can be taught (Colette, et al., 2005). This essay attempts to define those characteristics and skills that enable entrepreneurs to realise the business potential in their ideas. In addition it explores the difficulties entrepreneurs may come up†¦show more content†¦Whilst Vipin, et al., (2004) argues that in addition successful entrepreneurs need the ability to communicate the vision and build a relationship of mutual commitment between the entrepreneur and a group of foll owers in pursuit of a collective goal. A common misconception is the secret of being a successful entrepreneur is to come up with a truly original idea (Barrow et al., 2005). Even with the right skills, characteristics and a truly great idea, entrepreneurs face many external business environmental influences and potential difficulties along the way to having a successful business venture. Many new business ventures fail despite adequate resources, excellent ideas, good business opportunities and charismatic entrepreneurs. One common cause is the underlying business model driving the venture. (Morris et, al., 2005). A ventures business model and the practical business skills of the entrepreneur required to develop it are key to the ventures success. At a basic level the business model defines the ventures revenue sources, pricing structures and expected sales (Stewart and Zhao, 2000). At an operational level the focus is on internal processes and including production delivery methods, administrative processes, resource fl ows and logistical streams (Morris et. al., 2005). A Lack of market awareness and marketing knowledge can pose particular problems. Entrepreneurs who create a venture withShow MoreRelatedDisruptive Innovation1303 Words   |  6 PagesBalancing Sustaining and Disruptive Innovation Dean Robb, Ph.D. A renewable entrepreneurial enterprise must juggle, balance and integrate two phenomena, each requiring radically different values, mindsets, leadership and management approaches. 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He knows the product is bet-able but he is not taking the risk of investing on it heavily rather he has approached big players for selling his idea. The electronic gaming industry and computers have shrunk the market of other traditional

Excessive Sales Promotion and Brand Equity - 5059 Words

A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an incentive given to the consumer to buy the company’s products or services. Although some sales promotions can be continuous (frequent flier miles), most of such programs are short-term. They are usually used to cash in†¦show more content†¦For example, providing details about the various travel packages available by travel sites like MakeMyTrip.com or TravelGuru.com through email to the people is nothing but sales promotions. The additional information about various mutual funds, various insurance policies given by the companies through any form of media can be considered as a sales promotion. This is where the companies need to draw a line. As the article says, the company needs to inform the customer to the intangible benefits of buying a certain policy, not just the monetary savings he will make by using the policy. Stimulating Demand - Apart from building initial product awareness, another important use of sales promotion is to build demand by convincing customers to make a purchase. Special promotions, especially those that lower the cost to the customer can be employed to stimulate sales. Sales promotion can be used as a tool to help consumer in making a choice between two similar commodities. For example if there are no points of difference for two commodities, then sales promotion helps consumer to make choice between the two commodities. Reinforcing the Brand – Once customers have made a purchase, sales promotion can be used to both encourage additional purchasing and also as a reward for purchase loyalty. Loyalty programs may include price discounts, free products etc. Many companies, including airlines and retailShow MoreRelatedDoes Excessive Sales Promotion Result in Dilution of Brand Equity1842 Words   |  8 PagesDoes  excessive sales promotion  result in dilution of  brand  equity What is Brand? A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. 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Spare parts Essay Example For Students

Spare parts Essay We have ah billion Hong Kong dollars worth of spare parts on our shelves. Managing these spare parts effectively is instrumental in ensuring the efficient operations of our airline. This presents a significant challenge to the engineering department. Robert Taylor, manager of inventory operations, Cathy Pacific A profitable and financially sound commercial airline, Cathy Pacific Airways Limited had every reason to be proud. It was voted Airline of the Year in the orals largest passenger poll, conducted by Ashtray Research in 2005, and named Airline of the Year by Air Transport World magazine in 2006. 2 However, there an operational pain that continued to bother Cathy Pacific. In March 2007, Robert Taylor, manager of inventory operations, and Paul Bar-well, manager of procurement of aircraft components and maintenance, were requested to head up a task force to optimism the supply chain management of spare parts operations at Cathy Pacific. Aviation spare parts constituted a significant expense in Cathy Pacifisms financial statements. From the balance sheet respective, as of December 2005, the total inventory value of all aviation spare parts amounted to over IIS$350 million. Dead and inactive stock accounted for 3% per annum and avgas an issue to manage with care due to obsolescence and unpredictable demand patterns. Supply chain management for aviation spare parts was complex because Of the need to ensure timely service availability of a huge variety of stock and to comply with stringent quality and regulatory requirements. Company interview on 25 July 2007. For details, see Cathy Pacifisms website: http://paw. . Catholicity. Com. Karen Lee and Jonathan Pelvis prepared this case under the supervision of Benjamin Yen for class discussion. This case is not intended to show effective or ineffective handling to decision or business processes. C 2009 by The Asia Case Research Centre, The University of Hong Kong, No part fifths publication may he reproduced or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise (including the the permission of The University of Hong Kong. Ref. 09/ICC Aviation Spare Parts Supply Chain Management Optimization at Cathy Pacific Airways Limited 9/ICC A bolt for a desk chair costs a dollar. The same bolt for a chair on an airplane would cost 30 dollars. It is that magnitude of difference. Everything for an aircraft is massively expensive. Paul Barbell, manager of procurement, Cathy Pacific The challenge for the management team was to explore alternatives for optimizing spare parts supply chain management and instigate process improvement. The Aviation Spare parts Industry Managing spare parts in the aviation industry had always been a challenge for airline operators because the aviation supply chain was unusually complicated. The aviation industry avgas regulated by international and local authorities such as the LOS Federal Aviation Administration (PAPA), the European Aviation Safety Agency (EASE) and the Civil Aviation Department of the Government of the Hong Kong Special Administrative Region. Mechanics certified by the PAPA were required to check all non-deferrable repairs before a planes departure and verify that all regulations were met. In addition, the had the authority to ground a plane airline operators did not complete the deferrable repairs Within the stipulated timeshare. 4 All suppliers Of airplane spare parts were squired to possess special legal certifications and formal protocols, which were stipulations that indicated assumption of responsibility in case of an accident. Turnaround time for repairs was critical, as highlighted by measurable and non. Measurable costs. In addition to standard passenger compensation for flight delays such as hotel accommodation, it cost ISSUE per minute to keep an aircraft on the runway-5 Moreover, there existed a risk that customers might be upset or even shift to other airlines if delays caused them to lose their connecting flights. Therefore the cost to aircraft delays was a key decision making element in engineering, Aviation spare parts themselves were also expensive and complex. To illustrate, the average cost to an engine was LIST$12 million and comprised thousands components and assemblies ranging from nuts and bolts to ten thousands. In addition to manufacturing expenses, the high costs were attributed to regulatory and testing requirements of spare parts for reliability. The variability of airplane spare parts, coupled with the sporadic nature of demand for aircraft maintenance repair parts, made spare parts demand forecasting more difficult, necessitating increased manpower. Buyers Market The carrying costs for aviation spare parts inventory were relatively expensive. Future demands for spare parts were made based on maintenance information, scheduled maintenance plans and past usage patterns such as flying hours or parts demand. However, the usage pattern Of Spare parts remained highly unpredictable because of the high level of demand variability. It was reported that 30% Of the inventory Of a traditional airline was active, another 30% was slow-moving but necessary to have on hand and the remaining 40% was dead stock. 6 It was estimated that the airline industry spent over CASSIS billion per ear on spare parts, of which 10% came from airlines and overhaul agencies pre- owned stocks. 7 The value of spare engines for major airlines was estimated at over US$11 billion and the 3 SHCOON, M. ND Pat-Cornell, E. (2000) Delays and Safety in Airline Maintenance, Reliability Engineering and System Safety, 67 (3), up. 301-309. Company interview on AS July 2007. Harrington, L, (2007) From Just in Case to Just in Time, Air Transport World, 44 up. 77-80. 7 Doug, B. (2000) Spares Apart, Aerospace International, 27 (6), up. 14-17. 4 09/ICC overall value of spare parts stored by the airline industry had increased from IIS$45 billion in 1995 to US$C billion in 2002, of which was owned by airline operators. Aircraft components were complex, high-level modules consisting of dozens or hundreds of parts. The life span of a component could exceed two decades, during which it might be repaired or overhauled more than a dozen times. These issues, combined with aviation authority requirements such as certification and traceability and issues of reliability and safety, increased the cost of obtaining and keeping aviation spare parts. Since the majority tooth inventory value in the aviation supply chain was tied up in spare components, hey represented the primary target for inventory value reduction. Suppliers Market Similar to any other industry, price and quality were two major determining factors for airline operators in evaluating their spare parts suppliers. As a result of tight aviation regulations, airline operators, as customers, were constrained in supplier selection Moreover, there were situations that were dominated by a single supplier, as with parts solely supplied by an original equipment manufacturer (MEMO)_ Memos were companies who were original manufacturers of a component for a product that might be resold by another company. The limited choice and high concentration of Memos limited airline operators negotiation power. Unlike consumable products, the criticality of the engine and the long usable life Of an aircraft had contributed to Strong resistance among airline operators to switch engine spare parts suppliers. Moreover, there was limited room to negotiate after an aircraft was purchased; the purchaser was now dependent on the Memos products. Because Of tight regulations and dependence on Memos, seeking alternative suppliers was a challenge for Cathy Pacific 10 The suppliers market was concentrated in a handful of aerospace conglomerates, including Goodrich Corporation and Honeywell Aerospace. This was very much unlike the car industry, in which Volvo could choose from a number of suppliers to purchase a new engine for a new car. Joint purchasing activities amongst airline alliances to influence procurement processes were also likely to be opposed for anti-trust reasons. Joint purchasing activities pursued by airline alliances were deemed as similar actions undertaken by a conglomerate trying to influence the supply market. Strict regulations were in place, in countries like Australia, to govern the extent of joint purchasing activities allowed, II High School Journalism: Breaking The Barriers EssayCritical components were parts that were essential to operating an aircraft safely and effectively, They could make the difference between a safe landing and a mid;r catastrophe. These parts were usually very expensive and complex. An example of a critical component the USES million Electronic Engine Controller 17. Nan-critical components encompassed all parts of the plane that were not essential to the effective and safe operation of an airplane. There was a diverse range of Nan-critical components, from in-flight entertainment systems to nuts and bolts. Expendables and consumables qualified as non-critical components in the majority of cases. Nevertheless, there were instances where these types of parts were considered critical components, such as a dowel required to keep a table part in operational form. The critical and non-critical dimension could be applied to all five classes of materials . 18 Current Practices in Aviation Spare Parts Supply Chain Management The spare parts supply chain operations at Cathy Pacific flowed from procurement and inventory management to repair management and logistics management. Cathy Pacifisms internal supply chain strategy had been driven by ensuring quality and service to the aircraft operation in the most cost efficient manner. Procurement The supply chain of spare parts at Cathy Pacific was a very complex, large-scale operation with thousands of suppliers and distributors. Aviation spare parts were handled and directly purchased by Cathy Pacific. The purchasing activities were transaction-orientated, from sourcing and storage to consumption and repurchase. Cathy Pacifisms procurement process could be triggered by normal replenishment, initial provisioning or special provisioning . In line with the nature of the business, Cathy Pacific had to ensure that adequate airworthy spare parts were available at all times. In addition to purchasing activities, the procurement process involved Cathy Pacifisms cross-functional names in selecting, monitoring, evaluating and managing relationships with part providers to ensure operational effectiveness Key performance indicators were set as quantifiable objective measures to assess the quality and the performance of the parts. Some of these measures included average and variance Of lead time, quality levels and component performance. The airline industry had very few choices for critical parts component suppliers. Moreover, the sensitive nature Of these critical parts limited Cathy Pacifies ability to switch suppliers because of the significant costs associated With switching. There was a greater level flexibility for non-critical spare parts, with over 200 consumables and expendables suppliers. This, however, had, consumed much Of Cathy Pacifisms resources in managing supplier relationships. An electronic engine controller is used to monitor and control the operation of the engine Cathy Pacific (1 May 2006) Engineering Procedure Manual Inventory Operations Volume AAA, Company presentations, Aviation Spare parts Supply Chain Management Inventory Management Inventory management for Cathy Pacific is determining the right quantity of spare parts and material at the right time and at the right place to meet anticipated and unanticipated demands to maintain aircraft operations at the desired service level at the optimal costs Engineering Procedure Manual, Cathy Pacific Monitoring of stock turnover, which was an indicator of the efficiency of stock management, was thus an integral component Of Cathy Pacifisms inventory management process. Timely stock replenishments were needed once reorder points were reached. An extensive system, Ultramarine, was in place for management of components replacements and newly acquired spare parts [see Exhibit 6 and 7). Cathy Pacific also needed to minimize inventory holding costs. In theory, an exhaustive inventory was needed to reach a service level that could satisfy all the possible demand of its aircraft, Because this was financially and operationally infeasible, Cathy Pacific had to operate in the most economically responsible way and strike a balance between the most effective inventory levels to hold on to relative to the corresponding service level. To guard against the risk and cost of prolonged downtime, Cathy Pacific normally built in a buffer stock and, as a result, additional cost was incurred to engineering operation in general. Despite Cathy Pacifisms efforts to manage their spare parts inventory in an optimal manner, they still encountered circumstances where a certain part was needed and no stock Vass available. Coping with such a situation was referred to as shortage management. Shortage management avgas a process of sourcing parts that, for one reason or another, were unavailable to meet the expected demands. 19 When Cathy Pacific required a spare part immediately and none avgas readily available, they explored several options to meet the urgent need: ; Aircraft-on- ground (AGO) orders were employed in situations where a Cathy Pacific plane as grounded and could not take Off Without a certain part. When an AGO order was placed, the part would be shipped via same-day express delivery. ; Cathy Pacific could retrieve the necessary spare part by borrowing it from another airline. ; Pool loans were another way Cathy Pacific was able to manage part shortages. By signing a contract with the International Airline Technical Pool, Cathy Pacific was granted access to a network of over 100 airlines with which they could share spare parts when in need without incurring a surcharge. ; Cathy could also borrow a part from one of its other aircraft. Repair On average, Cathy Pacific managed over 80,000 repair orders per year, or over 7,000 repair orders per month. 0 After determining whether tautly parts were repairable or not, Cathy Pacific had to determine whether their existing repairers had both the required capability as well as necessary capacity to repair the full range of components installed on its aircraft. To this end, Cathy Pacific compiled a database of over 300 of the worlds major airplane spare part repair shops. Repair shops were selected based on the types of spare parts the shop specialized in, quality, price and service level. In 2000, Cathy Pacific collaborated with 13 other airlines to develop Arrogance, a system designed to facilitate the sharing and exchange of information, such as repairer sourcing, 19 Company interview on IS December 2006. Company interview on 15 December 2006. Between the participating airlines . Intimation such as the types of spare parts availability and suppliers lists was available through the Arrogance program, Cathy Pacific forecasted future demand for components on projected fleet utilization and an individual components life cycle, However, his only represented part of the picture as the method lacked the ability to forecast demand arising from unscheduled removals, which counted for nearly of all removals. Logistics Management Given that appropriate quality and quantity of inventory was available and that the inventory was processed and repaired accordingly, effective supply chain management was dependent on effective logistics management. Logistics management in this context was the practice Of minimizing the duration and number of processes required to transport spare parts from one place to another. Cathy Pacifies logistics management arm was responsible for managing the shipment of ordered inventory from warehouse to airplane as well as to and from the repair centers. In order to reduce lead times, Cathy Pacific usually shipped parts individually between repair houses and Cathy Pacific hubs. However, in order to minimize costs, Cathy Pacific consolidated shipments of spare parts that were less sensitive to lead times. In Australia, for example, a fixed import tax was charged on every shipment. Cathy Pacific would therefore weigh the time and costs associated with allowing several spare parts to be accumulated for the purpose of consolidating them into one shipment. Cathy pacific outsourced to third-party logistics companies to transport their unserviceable parts to various repair houses across the globe.

Why Choose Musical Theater free essay sample

â€Å"Five minutes until show time† rings through the dressing room speakers; it’s all I can make out. My heart races. My face starts to sweat. What are my lines again? The stage goes black†¦ I turn pale†¦ â€Å"Good evening, ladies and gentlemen. If you would please take a moment to turn off your cell phones, find the exits, it will be a great showenjoy.† One deep breath†¦ Then, BANGshow time. My life revolves around music, from my childish dream of being on American Idol to my not so childish dream of starring on a Broadway stage. Since the day I could talk, I sang along with my parents, with my father’s guitar and Spanish folk songs, and with my mother’s Celine Dion cassette tape in the car. Church, the National Anthem, you name it, I tried it. But in a town where the nearest Wal-Mart was 35 minutes away, it’s difficult to find a professional musical engagement. We will write a custom essay sample on Why Choose Musical Theater or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There’s always choir†¦yes†¦but there is ALWAYS Choir. I am different; I am not that second row soprano who is content with my high notes in the Hallelujah Chorus at the Christmas concert. I want to be heard. I want my name up in shining lights. Conceited? No. It’s more of a goal, or a type of ambition. Now, back to the show. The first note was right; I got that line I fumbled over for a week. Now I just have to remember the dance steps too. 1,2,3,4†¦5,6,7,8†¦ Singing, acting, and dancing. Why would one person try with all their heart for a career that is never definite? One day you’re in and the next you’re out. Cliche as it may be†¦it’s true. But to have the satisfaction of that final curtain, the wall of sound beating at my face from the roaring applause, and that little girl, staring up at me, who wants my autograph because she dreams to be like me one day†¦just that one show is all I’d ever need. People come up to me and say, â€Å"a musical theater buff, eh?† My usual reply consists of â€Å"Yes Sir, that’s me, and I wouldn’t change it for all the chocolate in Willy Wonka’s Factory!† Sometimes I feel like a theater group is one big gym class. Everyone trying to â€Å"out dunk† the next. Every actor is trying to be the final dodge-ball survivor. Now, I’ve never been the best at gym class but I have heard that â€Å"if you can dodge a wrench, you can dodge a ball† and I can definitely dodge a flying wrench if need be. 1,2,3,4†¦5,6,7,8 My hair is in my face. They always tell me to get my hair out of my face. Now I understand. Following directions is key. With a bottle of hairspray and a brown bobby pin or two later, I’m all ready to go back on stage. The second act will be effortless. Notegood Linesgood Dance steps†¦5,6,7,8†¦good! Black out. In productions I have learned to take life however it presents itself. You can’t stay mad at someone you have to kiss 30 minutes into the show. And you definitely can’t sweat forgetting to do your daily chores list because rehearsal went until 11 o’clock that night. Being a â€Å"musical theater buff† is not just knowing all the lyrics to Think Of Me†¦fondly†¦or knowing that Tony really loves Maria, regardless of the Sharks and Jets hatred for one another. Being a â€Å"musical theater buff† is being willing to go to an early morning cancan rehearsal on a Saturday, it is also being more than willing to lather your face in some unsatisfactory make-up, scraping it off then being eager to do it all again the next afternoon. â€Å"Thank you so much! I’m glad you loved the show!!† â€Å"Sure we can take all the pictures together you want!† â€Å"Flowers! For me!? They are beautiful!† To care or not to care, this is the question I ask myself as I prance down the hallway to take my math test after school while I still have time. People gawk at me as I hustle by wearing my ridiculously peculiar costume, and done up with outrageous face paint. But once I have lived through at least three shows, I learned not to care. I do what I must. The life of a theater kid is all about productivity and priority. This is much like the three D’s I learned in middle school. Drive, Determination, or Death (metaphorically, of course). I would say I have a pretty good head on my shoulders and I intend not to go insane. But honestly the one thing that might drive me to the breaking point is the one thing that gives me peace and serenity: music. May it be those Spanish Folk songs my dad sings when he’s all office-worked out, or that Celine Dion cassette tape, which is now a fancy CD of course, music is the thing I turn to. It calms my nerves, and gives me enlightenment. That is why I want my career to be music, not just any music†¦seeing as how my three years of piano never paid off, you can tell I am no Mozart. But maybe I am the next Sandy, Christine, Glinda, or maybe Elphaba, because I can defy gravity and no one can hold me down. Musical Theater, where you â€Å"forget regret or life is yours to miss.† That’s my personal motto. Take chances, be who I am, if they don’t like me, hold my head high and keep on going. I change back in to my normal clothes. Get in the car, drive home, go to sleep. And I’m ready to do it all again the next day, excited, in fact. Eager, maybe even impatient. My life is one big production, and I can’t wait to close the curtain on this scene and move on to something even bigger and better. Kind of like an opera of sorts. My own musical played out right in front of me. What a magnificent spectacle it will be.